DIGITAL TWINS OFFER CLOTHING COMPANIES ADVANCES IN DESIGN AND SALES
February 22nd, 2023
From tackling the garment industry’s waste challenges, to proving a product’s provenance and providing infinite creative opportunities for designers, ‘digital twins’ - a digital reproduction of real-life clothing or accessories - are already providing significant benefits.
Lui Iarocheski, VP of marketing and new ventures at PlatformE - a Porto, Portugal-based fashion tech company offering mass customisation at scale for fashion brands told Just Style: “The beauty of a digital twin is that it carries rich data. Besides all the visual information, we can ...
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