DIET COKE
November 1st, 2001
BY MONICA DOBIE, in MontrealTHE COCA-COLA Bottling Company has just(October 29) launched Diet Coke with Lemon in Canada, an event times to match the 20th anniversary of Diet Coke in the country; it is the first flavour extension for Diet Coke. The move follows the launch of the same product in the United States and Puerto Rico, on October 18. The decision to innovate with the Diet Coke recipe in Canada follows research concluding that almost 25 per cent of Canadians request a slice of lemon or lime when ordering a glass of cola. The formula for Diet Coke with ...
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