DIESEL LOSES GENERIC JEANS EXPORT ECJ CASE

BY KEITH NUTHALL JEANS company Diesel has lost a case at the European Court of Justice (ECJ) where it was trying to block Polish company Montex from exporting Diesel-branded jeans from Poland to Ireland, where it has no trademark protection. Diesel argued it had the right to stop consignments crossing Germany, even though they were destined for Ireland, because it did control German trademark rights to the brand. The court has however accepted the advice of an ECJ advocate general and has ruled it cannot halt deliveries, unless there is a risk of "their ...


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