DEVENDRA CHAWLA SAYS INDIANS WILL EXPERIMENT WITH FOOD CHOICES, BUT BRANDS SHOULD FOCUS ON TRADITION
January 1st, 2016
Devendra Chawla, group president of food and fast-moving consumer goods (FMCG) at India’s Future Group, has a clear view of how the Indian branded food sector is and has been developing: while Indian consumers love to try new products, they prefer them to be spiced with some familiar flavours from the past.
Only India, he notes, would potato-based burgers be a big hit, but they are popular, despite how odd that might seem to some western consumers: “Potato is all important in India – the north has its ‘aloo paratha’ [a shallow pancake-like fried dough ...
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