DENMARK EYES ROSY EXPORT FUTURE AS HEAT-TREATED PRODUCTS ENTER CHINA

AFTER sending its first batch of heat-treated pork products to China last month, Denmark’s Danish Crown is optimistic about generating as much as EUR25 to EUR50 million (USD29-58 million) in export sales to this key market, within a few years. In February this year, meat processor Danish Crown subsidiary, the Tulip Food Company received permission from China regulators to export heat-treated meat that included ham, sausages and pepperoni. And the company is eyeing increased sales: “It is hard to project. But it could easily be much more if the Chinese really ...


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