DEMAND FOR WHITENING COSMETICS EXPANDING BEYOND ITS EAST ASIAN BASE, SAYS KANEBO
June 1st, 2008
BY JULIAN RYALL, in Tokyo
THE OBSESSION among many European women for tanned skin is fading, particularly among women in their late 30s, according to a new study by Japan's Kanebo Cosmetics, meaning there is a small but growing market for whitening products.
Concern about spots and freckles is most pronounced in Scandinavia, Spain, Italy and Russia, according to Kanebo, which produced the report in collaboration with market analysts Euromonitor. Awareness of the importance of sun protection is growing most markedly in Russia, noteworthy because consumers in ...
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