DEMAND FOR NON-WOVENS INCREASING IN MIDDLE EAST AND AFRICA, BUT LOCAL PRODUCTION CAN BE LACKING

THE MIDDLE East and Africa is certainly a promising regional market for nonwovens manufacturers, given the high level of economic growth in many countries and the rise of consumer-culture focused middle classes. But companies need to be sophisticated in their investment and sales tactics given the immense variety of economic and social fortunes experienced by countries in this most diverse region. The Middle East and north Africa is a case in point, with Saudi Arabia’s commitment to a higher budget for infrastructure projects and Egypt’s liberalisation of ...


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