DEMAND FOR MEN’S COSMETICS GROWS IN RUSSIA AS MEN SLOWLY BANISH OLD STEREOTYPES
July 1st, 2017
DEMAND for men’s personal care products is growing in Russia - a stark change for a country where men’s grooming was traditionally limited to the bare hygiene essentials, with any additional attention to physical appearance spurring fears of appearing too effeminate.
Now consumer habits are changing and Russian men are becoming more adventurous in their use of personal care products, expanding their usual routine beyond soap and shampoo to perfumes, shower gels, shaving creams and even skin care products.
The men’s personal care product market in Russia ...
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