DEMAND FOR ILLICIT SMOKES CAUSED BY AUSTRALIAN PLAIN PACKAGING HARMS LEGITIMATE RETAIL

In Australia a pack of Marlboro costs Australian dollars AUD15.95 (USD15.02). For that smokers get 20 cigarettes in a drab olive-grey packet displaying large pictures of gangrenous feet or rotting teeth. In December 2012, the Tobacco Plain Packaging Act made Australia the first country worldwide to remove all branding and design from cigarette packets, dedicating 75% of the surface to health warnings. However, smuggled brands such as ‘Manchester’ cigarettes, whilst illegal, are sold for a bargain AUD6 (USD5.65) per pack and without the disgusting imagery. As ...


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