VRS Foods, of India, is setting up a new ice cream plant in Uttar Pradesh so it can launch the new Paras brand on the Delhi market. The line's price will match Mother Dairy's ice-cream, and be cheaper than market leader Kwality Walls.

Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.