DELHI ICE-CREAM
December 1st, 2002
BY SWINEETHA DIAS WICKRAMANAYAKA
VRS Foods, of India, is setting up a new ice cream plant in Uttar Pradesh so it can launch the new Paras brand on the Delhi market. The line's price will match Mother Dairy's ice-cream, and be cheaper than market leader Kwality Walls.
VRS Foods, of India, is setting up a new ice cream plant in Uttar Pradesh so it can launch the new Paras brand on the Delhi market. The line's price will match Mother Dairy's ice-cream, and be cheaper than market leader Kwality Walls.
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