DEE POON PRESIDES OVER REBIRTH OF HONG KONG LUXURY SHIRT-RETAILER PYE
April 14th, 2014
Asking a 31-year old with little prior branding experience to turn around the fortunes of a retail brand almost as old as her may seem foolhardy, yet the quirkiness and fresh perspective commanded by Dee Poon may deliver the rebranding success the ageing high-end shirt specialist PYE needs.Just 18 months into the rebirth of PYE - a name combining the vibe of infinity inherent in that Greek letter with the like-sounding Chinese character representing style - the young Harvard grad has embraced the values that pervade her persona in order, she hopes, to create ...
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