CUSTOM CARS BECOME VIRTUAL REALITY

BY KEITH NUTHALL IF there is one marketing certainty for the next few decades, it is that virtual reality systems will increasingly be used to sell products and services, and that ultimately, traditional posters, radio, television and even Internet ads will take second place or be wiped out. Because what better way to sell a product, especially a large one such as a car, than to offer a digital virtual reality representation of what how it looks, feels, smells, sounds and even handles. Such advertising could be coming to a computer in your home in the future, ...


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