CULTURALLY DIVERSE SOUTH EAST ASIA OFFERS MARKETING CHALLENGES FOR COSMETICS COMPANIES
September 1st, 2008
BY WILLIAM BARNES
A WOMAN brushes past palm fronds into the pastel lights of a busy Bangkok salon. At the counter she turns what looks to be a flawless, ivory face towards a woman in a vaguely medical uniform: "Aiyee! I am getting so old. I need the best!"
And she adds with apparently sincere terror and finality: "I'm so dark!"
A prim beautician lays a concerned hand on her arm and assures her with a soft profession smile that, yes, she can be saved from the nightmare of swarthy, careworn skin.
"I don't think I've met a Thai woman who ...
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