COVID-19 TURMOIL PROMPTS SHIFTS IN TASTES AND SALES WITHIN DIGITALLY PRINTED HOME TEXTILE MARKETS WORLDWIDECOVID-19 TURMOIL PROMPTS SHIFTS IN TASTES AND SALES WITHIN DIGITALLY PRINTED HOME TEXTILE MARKETS WORLDWIDE
May 26th, 2022
The Covid-19 pandemic has been a disruptive force across the clothing and textile industry, and it has affected consumer taste as well as shaking up supply chains, notably in home textiles, which are increasingly finished by digital printing.
With changes in demand proving very fluid because of lockdown lives lived at home, and an increase in underlying personal stress, digital printing designs have sought to tap a need for feelings of wellness and calm. Indeed, an increased focus in “liveable” spaces and functionality in home/work environments has dominated ...
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