COVID-19 HELPS FUEL SUSTAINED GROWN IN NON-MEAT ALTERNATIVE PRODUCTS WITHIN BEEF-LOVING BRAZIL
August 2nd, 2020
One year ago, there were few options in the Brazilian market of non-meat alternative products. But brands have started luring beef-crazy Brazilians into buying several plant-based meat substitutes, chiefly hamburgers. And some of the country’s biggest meat packers are now exploring this relatively small, but promising category.
Globally and in Brazil, plant-based protein sales were growing before the coronavirus pandemic kicked in, and the crisis has not dissuaded food companies that this category will continue growing. Quite the contrary – given the ...
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