COVID-19 FUELS ADDITIONAL DEMAND IN ALREADY GROWING MARKET FOR RUSSIAN READY-TO-HEAT FOOD PRODUCTS
January 2nd, 2021
Russian food retailers are expanding their offerings of ready-to-heat food in response to growing demand from consumers. The Covid-19 pandemic has encouraged sales, as an alternative to eating out, but it is building in longer-term trends among Russian consumers, particularly in large cities, to seek out convenient food product options.
“The growth in the popularity of ready-made food, including from stores, is the trend of recent years,” said Tatiana Rakhmanova, managing director of the Ready Food business at one of Russia’s leading retailers, X5 Retail ...
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