COVID-19 DISRUPTS ANTICIPATED STEADY GROWTH IN 2020 WITHIN LATIN AMERICA BEAUTY SECTOR
June 2nd, 2020
THE COVID-19 crisis has severely depressed sales of personal care products within Latin America and it is unclear when the market will pick up.
In Argentina, for example, a coronavirus-induced lockdown has pushed the economy deeper into recession, slashing sales of most unessential beauty and personal care products. Most economists had expected Latin America’s third-largest economy to shrink 1% in 2020, an improvement from a 2.2% contraction in 2019. But with the Covid-19 pandemic, a stay-at-home order for the 45 million population imposed on March 20 ...
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