COVID-19 BOOSTS INVESTMENT IN AMERICAN DIGITAL TEXTILE PRINTING, AS COMPANIES EXPLORE RE-SHORING
July 1st, 2021
The Covid-19 pandemic that accelerated e-commerce by an estimated five years will also lead to an increase in on-shoring for the US textile industry through sustainable digital printing, especially attracting millennial and Gen-Z consumers, say industry insiders.
Tight profit margins in the textile-garment sector mean it makes “no sense” to rely on an overseas supply chain when runs as short as half a yard of fabric can be carried out with digital print technology, argued Mike Scrutton, director print technology and strategy at California-based Adobe, which ...
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