COUNTERFEIT SOFTDRINKS

BY ALAN OSBORN, in London, PHILIP FINE, in Montreal, and MATTHEW BRACE, in Sydney WITH a new crackdown on counterfeiting being prepared by the European Commission, some industry watchers will be surprised to hear that soft drinks is one the sectors that Brussels thinks needs close attention. Reports of fake copies in the soft drink sectors are not new, but the Commission says that the industry is one of those industries that had previously been spared by the fraudsters are now having "disastrous" effects. According to Commission officials, ...


Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.