COUNTERFEIT SOFTDRINKS

BY ALAN OSBORN, in London, PHILIP FINE, in Montreal, and MATTHEW BRACE, in Sydney

WITH a new crackdown on counterfeiting being prepared by the
European Commission, some industry watchers will be surprised to hear that soft drinks is one the sectors that Brussels thinks needs close attention.
Reports of fake copies in the soft drink sectors are not new, but the Commission says that the industry is one of those industries that had previously been spared by the fraudsters are now having "disastrous" effects. According to ...


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