COSMETICS MARKETERS MUST SENSE NATIONAL DEMAND TRENDS WITHIN REGIONAL THEMES IN SOUTHEAST ASIA
August 1st, 2009
BY WILLIAM BARNES
IN the good old days in south-east Asia, a market stallholder might hope to capture the neighbourhood cosmetics market with a simple range of soap, talc, lipstick (usually red) and cheap perfume.
The typical female routine was clean yourself, calm and whiten the face with talc, then add a dash of lipstick. Special occasions or everyday ambition might require some extras: eyebrow shaping and colour around the eyes especially.
In a region where the inhabitants' skin tones range from black-brown through gold to bone white the object was the same: ...
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