COSMETICS MARKET IN MYANMAR STARTING TO TAKE OFF
July 1st, 2016
Liberalising Myanmar’s cosmetics market is expected to grow significantly in coming years as it has one of south-east Asia’s largest populations (53 million people) and a growing middle class. However, however consumer sophistication and spending power remains low compared with many countries in the region – its 2014 gross national income per head was USD1,280, according to the World Bank.
According to a July 2014 report by researchers Euromonitor entitled ‘Markets of the Future in Myanmar,’ Myanmar was identified as one of 20 countries that will offer ...
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