COSMETICS MARKET IN BURMA IS GROWING FAST – BUT OBSTACLES REMAIN
June 1st, 2013
Personal care product investors and traders are eyeing Burma with a “gold rush mentality,” Marita Schimpl, head of qualitative research and new business development at Yangon-based Myanmar Survey Research (MSR), has told Soap Perfumery and Cosmetics.Now that Burma has opened up to trade and investment and international sanctions are falling away because of democratisation, Ms Schimpl said: “Everyone thinks they can’t miss out. In a way they’re right – it’s difficult for latecomers because people are more brand loyal when it comes to cosmetics. That ...
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