COSMETICS MARKET BOOMING IN MOROCCO, WITH A FOCUS LOCAL PRODUCTS
February 1st, 2016
Considered a key player within the cosmetics market in north Africa, Morocco’s colour cosmetics sales holds a market estimated between MAD800 million (Moroccan dirhams) and MAD1 billion (between USD81 and USD102 million). This is according to London-based market research firm Euromonitor International’s Moroccan marketing analyst Houda Bennani. Morocco-based magazine La Vie éco cites a similar assessment for beauty and body care sales, which I says are around MAD1 billion, although it says the basic product of bar soap, accounts for 78% of the demand. ...
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