COSMETICS FIRMS INCREASINGLY INNOVATIVE WITH SUSTAINABLE PACKAGING SOLUTIONS
July 4th, 2014
COSMETICS and personal care product companies are increasingly looking to eco-friendly packaging to deliver green marketing as well as practical cost-saving advantages. Producers are seeking to raise consumers’ awareness of environmentally-sensitive products by using packaging materials such as wood and decoration such as reusable ribbons and scarves; encouraging thrift by offering refillable fragrance bottles; and saving costs by using lighter packaging materials, that can also be flagged as sustainable on labelling. Companies are also facing increasing ...
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