COSMETICS FIRMS CANNOT TELL GOOGLE TO STOP COMPETITORS QUOTING THEIR MARKS – ECJ
April 1st, 2010
BY KEITH NUTHALL
ESTABLISHED cosmetics firms cannot tell Google to ban the use of their trademarks by rivals as keywords in search engine services, the European Court of Justice (ECJ) has ruled. Judges said Louis Vuitton Malletier could not require Google to prevent third parties using its mark in its 'AdWords' service, allowing rivals' websites to appear as highlighted links in searches on the French company's name. The court said that Google's role was passive and it "cannot be held liable for the data which it has stored at the request of an ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.