COSMETICS CORPORATE SOCIAL RESPONSIBILITY IS ALTRUISM OR JUST GOOD BUSINESS?

BY JULIAN RYALL, JAMES BURNS, RAGHAVENDRA VERMA and PHILIPPA JONES

"IT is better to be beautiful than to be good," wrote Oscar Wilde in 'The Picture of Dorian Gray'. Many cosmetics and personal care companies worldwide may still believe this statement to be true, but being, or at least claiming to be, "good" has become an essential part of the sector's public image.
Europe has been especially taken with commercial do-goodery, or corporate social responsibility. In recent years showing a caring face has become increasingly ...


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