COSMETICS AND SKINCARE BRANDS LOOK TO APPLICATORS TO BOOST USER EXPERIENCE AS WELL AS PRODUCT DELIVERY
July 1st, 2016
COSMETICS and skincare brands are expecting more functionalities and innovations from applicators to help boost market share. Packaging companies are responding by developing applicators that do not just deliver product, they add to user experience, such as with rolling and massaging functions reminiscent of spa-type applications; applicators with different benefits based on its temperature; and those that ensure the hygiene of the product. And with applicators becoming an increasingly important part of the overall package, demand for individual, quality ...
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