COSMETICS AND PERSONAL CARE BRANDS TARGET FINLAND
December 1st, 2012
BY GERARD O'DWYER, IN HELSINKI
MAJOR personal care product brands are targeting Finland for expansion, feeding off the country's strong domestic demand economy, with Kiehl, The Body Shop and Denmark's Tiger all expanding sales outlets.
The Bank of Finland is forecasting a 6% increase in consumer spending on middle to high-end luxury goods in the fourth quarter of 2012, and a 3% increase January-June 2013.
L'Oréal-owned Kiehl's decision to open a flagship store at Kämp Galleria, Helsinki's premier fashion centre, in November, has gained attention. Kiehl's ...
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