CONTROLLED VERSUS FREE MARKETS

BY MARGUERITE-JEANNE DESCHAMPS, MINI PANT ZACHARIAH and WANG FANGQING All over the world, when, where and what kind of alcohol consumers can purchase varies between each country's national - and, occasionally, regional - laws. One would understand if alcoholic beverage manufacturers would prefer operating in markets where retailers are free to sell alcohol, versus those were a limited number of agents can make sales. Sadly, however, it is not that simple, nor will it ever be. US-based consultant Martin Jones is the president of consulting firm Artisan Source, ...


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