CONSUMERS IN SOUTHEAST ASIA’S GROWING BEAUTY MARKET DEVELOP INCREASINGLY SPECIALISED TASTES

SOUTH-EAST Asia’s beauty and personal care product market continues to grow, with more mature markets in the region demonstrating an increasing preference for natural products. As might be expected, consumers in the wealthy city state of Singapore are especially keen to spend more money on lines with natural ingredients. Indeed, “most if not all products launched” in Singapore have a “natural connotation”, Dr Alain Khaiat, the Cosmetics, Toiletry & Fragrance Association of Singapore (CTFAS) president and chairman of the Association of Southeast ...


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