CONSUMERS’ HUNGER FOR INNOVATION DRIVES AUSTRALIAN PERSONAL CARE PRODUCT GROWTH

THE AUSTRALIAN cosmetic and toiletry retailing market has experienced modest growth amidst fierce competition over the past decade, figures reveal, with a constant stream of new products, many environmentally conscious, maintaining consumer interest in an otherwise saturated market. According to California-based market research company IBISWorld, more than 18,000 people work in almost 4,000 businesses in the cosmetics industry in Australia, a country of more than 24 million people. The annual growth of the market between 2012 and 2017 at 2.6% has been steady and ...


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