CONSUMERS FOOL THEMSELVES THAT THEY LIKE HEALTHY FOOD: DUTCH SCIENTISTS
September 1st, 2008
BY KEITH NUTHALL
DUTCH researchers have proved while consumers might say they prefer healthy snacks over fat and sugar laden foods, they actually eat sweet. Wageningen University scientists found half of test participants said they would choose an apple or a banana over confectionery or a molasses waffle. But presented with the snacks one week later, 27% switched to confectionery or the waffle.
ENDS
DUTCH researchers have proved while consumers might say they prefer healthy snacks over fat and sugar laden foods, they actually eat sweet. Wageningen University scientists found half of test participants said they would choose an apple or a banana over confectionery or a molasses waffle. But presented with the snacks one week later, 27% switched to confectionery or the waffle.
ENDS
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