CONFECTIONERY MANUFACTURES STRUGGLE TO SQUARE MARKETING CIRCLE OF HEALTH AND INDULGENCE
September 1st, 2008
BY DEIRDRE MASON
CONSUMERS are getting fatter and more fitness conscious at the same time, prompting confectionery manufacturers to think hard about squaring the circle of health and indulgence when designing and marketing their products.
CAOBISCO, which represents the European Union's (EU) chocolate, biscuit and confectionery industries, has traditionally taken a robust line about the benefits confectionery can bring to diets, signing up to the EU's self-regulating plan for curbing obesity, announced last year. That means looking at healthier and innovatory ...
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