CONCLUSIONS – MID EAST AND AFRICA SPA AND SALONS
September 1st, 2017
*Spas and salons can prosper by drawing on this region’s strong traditions for public bathing – especially in north Africa. Hammams are part of the culture here – and spas and salons that build on such long-established services may well develop a loyal client base, especially in working class neighbourhoods.
*In countries with restricted social norms and rules, spas and salons can be personal havens where customers can control their personal environment and meet people in privacy. Spas and salons that offer services and products that project exclusivity ...
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