COMPANY REFORM HAS HELPED SHISEIDO GET IN SHAPE FOR THE RECESSION

BY JULIAN RYALL

WHILE other companies are suddenly looking to cut overheads, trim the fat from their operations or find other ways to batten down the hatches to survive the global economic turmoil, Japanese cosmetics giant Shiseido Co. claims it sees the downturn as an opportunity.
"Last year, the financial crisis started in the United States before spreading around the world and has been felt in every country," said Shinzo Maeda, president and CEO of Shiseido, speaking at the Foreign Correspondents Club of Japan. "But because ...


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