COMMUNICATION SKILLS INCREASE COMPANY PROFITS AS WELL AS MINIMISING BAD PUBLICITY
August 1st, 2013
WHEN a senior company figure blunders in communicating through the media, the corporate and career costs can be high, but getting it right can drive sales and profits.Examples in the debit column are rife. Gene Morphis, the CFO of Nasdaq-listed US womenswear chain Francesca's Holding Corp was fired in May 2102 after his ‘Tweet’ message on social media site Twitter inadvertently disclosed share price-sensitive information from a board meeting in contravention of rules applied by the US Securities & Exchange Commission (SEC).PR gaffes made by Tony Hayward, ...
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