COLOUR TESTING
February 1st, 2004
BY MATTHEW BRACE, in BrisbaneAUSTRALIAN accountants spend far more time in front of the mirror these days. They are not vainly checking on their tans but seeing if they are a shade of 'cool blue' or 'hot-blooded red'. Colour testing is all the rage at leading accountancy firms Down Under, with PricewaterhouseCoopers, KPMG and Ernst and Young among those promoting the practice. It's being used to mould potential partners and mellow a traditionally macho, aggressive office culture. If managers are deemed too 'red' - competitive, perfectionist, defensive - they are ...
Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.