COLOUR COSMETICS SECTOR REMAINS VIBRANT IN NIGERIA, DESPITE RECESSION
October 1st, 2017
Despite the negative impact of the economic recession of 2016 in Nigeria (when the GDP of Africa’s largest economy fell 1.5%), colour cosmetics remained a vibrant consumer sales category. It has been and will be powered by a growing population of urbanised and fashion-conscious women interested in upgrading, maintaining and experimenting with their facial appearance.
Increased urbanisation, along with the growth of women in formal and informal employment helped the category perform well in 2016, Euromonitor International revealed in its April (2017) Colour ...
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