COKE SLOGAN
April 1st, 2001
BY MONICA DOBIECOCA-COLA Canada and Toronto-based Parmalat have launched high-level talks to resolve a potential legal dispute over which company has the rights to use the advertising slogan "Life tastes good", a line that Coke just happens to have earmarked for a new global campaign.Both companies have lodged applications with the Canadian Intellectual Property Office to use the slogan as a trademark, in their advertising.Coca-Cola filed its application in February last year, before Parmalat, who made their application one month later. However, Parmalat started ...
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