COFFEE MAKERS SELL MORE RTD BECAUSE CHINA’S INCREASINGLY SOPHISTICATED COFFEE CULTURE
August 1st, 2019
THE GROWING variety of ready-to-drink (RTD), capsule, and home-brewing ground coffee products being made available in China is a testimony to how this market has matured since Nestlé started pushing instant coffee on consumers from 1990.
Market researcher Euromonitor International estimates that China’s RTD coffee market size is burgeoning, predicting it will grow 32.9% to Chinese Yuan Renminbi CNY10.9 billion (USD1.54 billion) in 2023, up from CNY8.2 billion in 2018.
It is impressive growth and reflects how consumers in this traditionally tea-focused ...
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