COFFEE COKE

BY MONICA DOBIE, in Montreal, Canada
COCA-COLA Ltd. is trying to tap into the fashionable and potentially lucrative Canadian coffee market by launching its Planet Java drink in the country, aiming it at 18 to 36 year olds.

It is similar to a mochaccino and contains milk, sugar and coffee; it is being marketed as a low fat drink, with 180 calories and 3 grams of fat per serving. Planet Java will be available in two flavours in convenience stores, supermarkets, vending machines and restaurants across Canada.

Chris Johnston, group brand manager at ...


Full access to this article can be arranged with permission from the client that first ordered it. Please contact us to request access. Entries are uploaded to our archive at least one year after being published by a client – free access is restricted to International News Services journalists for background research only. The article date indicates when copy was filed to a client, not when posted to this archive. Upon client requests, International News Services will remove such articles from the archive or not upload them in the first place. They are included to demonstrate the breadth of topics undertaken by the agency and also to help promote clients’ coverage.