COFFEE COKE
August 1st, 2001
BY MONICA DOBIE, in Montreal, CanadaCOCA-COLA Ltd. is trying to tap into the fashionable and potentially lucrative Canadian coffee market by launching its Planet Java drink in the country, aiming it at 18 to 36 year olds.It is similar to a mochaccino and contains milk, sugar and coffee; it is being marketed as a low fat drink, with 180 calories and 3 grams of fat per serving. Planet Java will be available in two flavours in convenience stores, supermarkets, vending machines and restaurants across Canada.Chris Johnston, group brand manager at Coca-Cola Ltd. said: ...
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