COCA-COLA ENTERS INDIA DAIRY MARKET
February 1st, 2014
Drinks giant Coca-Cola is entering the dairy sector throughout India with a milk shake extension of its popular Maaza Mango juice brand.Maaza Milky Delite milk drink contains mango pulp and reconstituted milk, an ingredient used extensively in the dairy sector to ensure product longevity, a spokesperson for Coca-Cola India in New Delhi said. The milk comes from existing, unnamed manufacturers.Due to launch nationwide in the next few months, Maaza Milky Delite will be priced around USD 0.25 per 200 millilitre Tetra Pak carton through Coca-Cola India’s existing ...
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