CLOTHING CULTURE: HAW FAR MUST INTERNATIONAL DESIGNERS CUT THEIR CLOTH TO SUIT LOCAL TASTES
July 1st, 2009
BY PHILIPPA JONES, in Paris; LEE ADENDORFF, in Lucca, Italy; KARRYN MILLER, in Tokyo; and LUCY JONES, in Dallas
IT almost seems commonsense to say that an industry providing such a human product as clothing has to take account of cultural sensibilities in target markets. But it is not as simple as that. It's not only Italians who appreciate Italian suits and shoes. Women worldwide appreciate French couture. And British tailoring has respect far beyond the shores of the UK. But one-size does not fit-all consumers. There are a bewildering variety of body shapes ...
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