CLOSET CONSUMERS AND SKILLS BASE AMONG CHALLENGES FOR LUXURY INDIAN KNITWEAR MARKET
December 5th, 2013
LUXURY knitwear brands in India are increasingly recognised and valued but catering to aspirational ‘closet’ customers is a challenging task, according to market leaders who spoke at the recent “CII-ET Dialogue on Luxury” conference organised by the Confederation of Indian Industries (CII) and the Economic Times in New Delhi.“It is a matter of finding the right balance between the original native brands entering the Indian market and the desire for Indian-ness by the Indian consumers,” said Stefano Canali, general manager of Italian fashion house ...
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