CHRISTMAS AND NEW YEAR FAILS TO REGENERATE STRUGGLING JAPAN BOOK MARKET
January 2nd, 2015
IF there is one market where extra Christmas and New Year book sales are really needed, yet are never made in large numbers, it is Japan. An estimated 700 million books were sold in Japan in 2014, a decline of around 4% on the previous year, continuing a gradual decline in sales."Christmas is just another day for Japanese people so we do not see much in the way of an increase in sales in December," Seeichi Higuchi, a spokesman for the Japan Book Publishers' Association, told The Bookseller.According to Higuchi, while the precise figures for sales for ...
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