CHRISTMAS IN JAPAN SEES BOOM IN TRADITIONAL FESTIVE FRIED CHICKEN SALES
January 1st, 2017
AFTER culling more than 500,000 chickens in late November and early December 2016 due to a bird flu outbreak, poultry farmers in Japan have been encouraged by Japanese consumers’ loyalty to a long-held Christmas tradition: eating fried chicken. Data released by Kentucky Fried Chicken (KFC), which has strong market share in Japan, has shown that sales continued to rise this past festive season, with the firm achieving 7.9% sales growth over December 23–25 year-on-year, with sales of Japanese Yen JPY5.92 billion (USD51.4 million).
The custom can be traced back ...
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