CHRISTMAS BOOK SALES SLUGGISH IN RUSSIA
January 1st, 2012
BY EUGENE VOROTNIKOV, IN ST PETERSBURG
RUSSIAN book sales did not leap ahead this Christmas and New Year period - which in Russia officially ended on January 10, (Christmas is celebrated in the country on January 7). Oleg Dushin, a leading analyst at book market specialist consultants Zerich Capital Management, told The Bookseller that in Russia, festive sales surges cannot be compared with those in Western countries. Looking at the best available, sales estimates, he said: "The increase of book sales in Russia during the holidays did not exceed 15% -20%, ...
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