CHOCOLATE COKE
August 1st, 2002
BY PHILIP FINE
THE COCA-COLA Company has launched a chocolate-flavored dairy drink Nestlé Choglit; it's Coke's first entry into the milk-based beverage segment in the United States and is being rolled out initially in the north-east and south-east of the country. A joint venture with Nestlé USA Beverage Division, Choglit contains approximately 16 per cent skim milk and has 10 per cent of the recommended daily intake (RDI) of calcium, Vitamin A and Vitamin D per 8 fluid ounce serving. The Coca-Cola Company says their research shows that consumers they tested on ...
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