CHIP MAKER BACKS MCCAIN AS OBAMA ACCEPTS NOMINATION
August 1st, 2008
BY MONICA DOBIE, in Ottawa
THE WORLD'S largest maker of chips Canada-based McCain Foods has taken a potentially risky tongue-in-cheek advertising strategy - backing its namesake in the American presidential election.
Using a slogan "Why McCain should be in the White House," the New Brunswick company will add responses such as "McCain goes to war over oil" (referring to its avoidance of transfats), and also "McCain brings 'smiles' to millions," noting the company's disc-shaped smiley face chips.
Launching a newspaper campaign in the ...
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