CHINESE WOMEN INVESTING IN HEATHY SCALPS
October 1st, 2018
UNTIL the past two years, scalp care products have been regarded as an elite product in China, with sales generally restricted to expensive lines sold at high-end hair salons. But recently, this specialist hair care products have been increasingly available on the mass market and are proving especially popular with young women commanding higher incomes, according to the London-based research firm Mintel.
While exact growth numbers are not available, as the segment has been too young and too small to merit comprehensive market research, the trend has been picked ...
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